Segments

Bertels operates across diverse markets, but always with the same mission: enabling growth in a natural, sustainable, and effective way. Drawing on our expertise in plant physiology, microbiology, and chemistry, we create solutions that make a real difference — from houseplants to sports turf, professional horticulture, and soil restoration projects.

Our expertise is reflected in a wide range of product lines and collaborations — from our own brands such as Plantlovers, Pure, and Plagron to custom solutions developed directly by our R&D department. This broad knowledge and flexibility allow us to develop innovative products tailored to the specific needs of different markets and cultivation systems.

In doing so, we help people and organizations around the world grow what truly matters — with passion and craftsmanship.

Our brands

Our Segments

Home & indoor growing – Plantlovers collection

 When it comes to our own health and vitality, everyone knows how important good nutrition is. For plants, we sometimes forget that — understandable, since they can’t tell us what’s wrong. A pity, really, because more and more people are developing a true love for plants. Not just from the desire to take good care of them, but from fascination with their beauty and diversity. For these plant enthusiasts, we created the Plantlovers Collection — made with passion, for passion. The products in this line don’t just nourish plants; they provide that little extra care that results in visibly more vital plants. Whether it’s stronger root growth, greener leaves, or richer flowering — Plantlovers products help every plant lover bring out the best in their plants.

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Greenhouse & horticulture

 The world of horticulture is becoming increasingly corporate. As a result, the unique identity that once distinguished growers is slowly fading away. At Bertels, we believe that craftsmanship and passion are still the foundation of successful cultivation. With over 30 years of experience, we support growers who want to stand out — not only through yield, but also through taste, resilience, and shelf life. Our strength lies in the combination of science and practice. In our in-house R&D department, specialized in plant physiology, microbiology, and formulation chemistry, we develop solutions that can be directly applied to the grower’s operation. Whether you cultivate organically on substrate with an irrigation system, aim to increase the Brix level of your strawberries, or seek stability after transplanting trees — together, we’ll find the right solution.

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Sports & turf management – PURE

 What do many sports have in common? Whether it’s golf or football — the pitch and the passion for the game are always at the heart of the experience. That same passion, however, puts enormous strain on the grass. Intensive use increases the risk of disease and slows natural recovery. With PURE, we support that passion. Our products not only help turfgrass grow under challenging conditions but also keep it healthy, resilient, and strong. Wherever possible, we reinforce the plant’s natural processes, ensuring that the turf remains in top condition — match after match.

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Cannabis cultivation – PLAGRON

There’s likely no industry in the world where the passion for the plant runs as deep as in cannabis cultivation. Growers are constantly searching for ways to better support the plant’s natural processes — always with one goal in mind: the perfect end result. Plagron meets this need perfectly. With a product line developed for the most demanding growers, we offer solutions that address every detail of cultivation. Whether it’s nutrition, control under different light conditions (such as LED or HPS), or support during specific growth phases — Plagron delivers the precision and consistency needed to make every harvest a success. We also offer solutions for every substrate type — soil, coco, or hydro — because, after all, substrate choice is personal. At Plagron, we share the same passion as the grower: the drive to keep improving, keep discovering, and get the very best out of every plant.

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Soil remediation

We live in a world where our footprint is becoming increasingly visible — sometimes consciously, sometimes not. At Bertels, we see it as both our responsibility and our passion to help restore those footprints wherever possible. With our extensive experience in plant physiology, microbiology, and organic degradation processes, we know how organic components can be converted into valuable nutrients for plants. Using that same knowledge, we began studying organic soil pollutants. What we found is that many of these compounds can serve as a food source for specific bacteria. That’s why we cultivate bacterial strains — tailored to the type of contamination — that use these substances as their primary nutrient source. In this way, pollutants are naturally broken down and converted into CO₂ and water, allowing the soil to gradually recover and come back to life.

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Take a look at our expertise

Curious about our expertise after reading this? Read more here!

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Our expertises